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In a time when the duration of a client-advertising agency relationship typically lasted for just about two years, the collaboration with SRR had been in her mind a productive one for almost five years. Her thoughts and feelings as she shattered the seal off of the cover and browse the one-page page partly confirmed previous accusations buton the other hand, included a sense of great disappointment and some hurt feelings.

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Industry when the life long a client-advertising agency relationship typically lasted for just about 2 yrs, the collaboration with SRR had been in her brain a fruitful one for almost five years. Her thoughts and feelings as she broke the seal of the envelope and read the one-page letter partly confirmed previous suspicions but, nevertheless, included a sense of great disappointment and some hurt feelings.

Ucc 9-508

In , the MINI consideration stood as one of the first main SRR client wins when it was a start-up agency with fewer than 40 employees. HBS cases are developed solely as the basis for class discussion. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. From her desk, that was not in the immediate closeness of McDowell's office, Sturdy sat in her chair and exposed the letter without the relief of knowing that McDowell acquired just received an identical letter. Cases are not intended to function as endorsements, options for primary data, or designs of powerful or ineffective management. Her thoughts and feelings as she broke the seal of the envelope and read the one-page letter partly confirmed previous suspicions but, nevertheless, included a sense of great disappointment and some hurt feelings. And in the same way that she believed the partnership had been extremely valuable to MINI, it was also hard for Hardy to believe that the same would not hold authentic for SRR as well. Both letters were from Scheid, Roberts, and Reicher SRR , 1 MINI's advertising organization since , and both arrived at their particular respective spots at nearly exactly the same period. Industry when the life long a client-advertising agency relationship typically lasted for just about 2 yrs, the collaboration with SRR had been in her brain a fruitful one for almost five years. Her thoughts and feelings as she shattered the seal off of the cover and browse the one-page page partly confirmed previous accusations but , on the other hand, included a sense of great disappointment and some hurt feelings. An unusual event in the client-advertising company relationship, SRR's letter up to date Hardy that they would resign the TINY account in order to pursue a more substantial account using a competing A language like german automobile company.

No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School.

Cases are not intended to function as endorsements, options for primary data, or designs of powerful or ineffective management. Both letters were from Scheid, Roberts, and Reicher SRR1 MINI's advertising organization sinceand both arrived at their particular respective spots at nearly exactly the same period.

Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. And in the same way that she believed the relationship had been extremely valuable to MINI, it was also hard for Hardy to believe that the same did not hold true for SRR as well.

And in the same way that she believed the partnership had been extremely valuable to MINI, it was also hard for Hardy to believe that the same would not hold authentic for SRR as well.

HBS cases are developed entirely as the basis for class discussion.

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