The press must do all in its power to promote the identity of the nation and also give priority to content pertaining to national culture, identity, beliefs and values.
Communication is the process or art of making things of common knowledge. The second dimension was to rouse the population to contribute to the economic goals of the state. There are the concepts of equality, inclusion and equal access which makes it eliminate marginalization. This focus on equality is known as association mode which is the opposite of command mode sender superior to receiver.
Self regulation of media is also encouraged More applicable to new media Development of creativity and innovation in small media Replacement of media from big media houses to small media Participation and interaction of media and audience as both are from the same group of population Different communities, groups and organizations possessing their own media Examples of Democratic-participant Theory of Mass Communication The examples of democratic-participant theory are the present concepts of community newspapers, community radios and televisions.
The term democratic-participant expresses a sense of disillusionment with established political parties and with media system, which are seen as having broken faith with the people. The soviet communist theory emerged from the complete reorganization of the Russian press following the Revolution; it was predefined by the Marxist-Leninist ideology, which gave birth to the Soviet Union.
The democratic-participant theory and development media theory are of special important to us here because they are theories tailored to suit developing nations. Monitor training and licensing of media practitioners; o Control development of media institutions; o Regularly censor-media content before distribution.
In communist countries, in nations under dictatorial control, and in some third world countries, a free press is little more than a theory without practice.
In the general, the basic dichotomy is that there are two major concept of the press Authoritarian and Libertarian. In its more basic form, the libertarian or free press theory assumes that an individual should be free to publish what he or she likes and holds and expresses opinions freely.
Participation and interaction are key concepts. This theory makes interaction between the media and the audience possible as the population is less.