Please help improve this section by adding citations to reliable sources. However, even for native English speakers, cross-cultural communication can be an issue: just witness the mutual incomprehension that can sometimes arise between people from different English-speaking countries.
Cross-cultural studies in the social sciences[ edit ] Main article: Cross-cultural studies The term "cross-cultural" emerged in the social sciences in the s, largely as a result of the Cross-Cultural Survey undertaken by George Peter Murdocka Yale anthropologist.
Developing Awareness of Individual Cultures However, learning the basics about culture and at least something about the language of communication in different countries is important. This may be true or may be false. Cultural clashes occur as a result of individuals believing their culture is better than others.
An individual is constantly confronted with the clash between his original culture and the majority culture that he is exposed to daily. Ruth Spack.
However, changes and advancements in economic relationships, political systems, and technological options began to break down old cultural barriers. People who avoid eye contact when speaking are viewed in a negative light, withholding information and lacking in general confidence.
For those of us who are native English-speakers, it is fortunate that English seems to be the language that people use if they want to reach the widest possible audience. It may consist of a set of characteristics that we assume that all members of a group share.
Business transformed from individual-country capitalism to global capitalism. The specific areas are broken down into three sub categories: nonverbal, oral and written messages.