How to write a press release uk example post

Press release structure

Traditionally, a press release was created primarily for the media to consume and for them to create a story based on your news if they found it to be of relevance and value to their audience. Think of it almost like a radio news bulletin. This human angle should provide value. The media use headlines to determine whether a story is even worth reading. Who, What, When, Where and Why It should be noted that editors of a press release edit from the bottom up. Writers can season their sentences within the confines of a release. Why should readers care?

The following examples illustrate what I mean. Write a decent quote Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. This enables you to present the most important information first. It will make your release easy for journalists and editors to navigate and increase your chances of hearing back from them.

Unambiguous headline As with every piece of copy be it an email, article, newsletter or blog post, the success of your press release depends at least in part a big part on its headline. Check out our press release pricing here.

Follow-up by Phone or Email. It is an official statement, that whilst can be valuable to your content marketing strategyhas no intention of selling. Learn what a good press release looks like and how to write one with JuliaEMcCoy's step press release writing guide.

Everyone has constraints.

press release sample for product launch

Keep the Adjectives to a Minimum.

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How to Write a Press Release (With 5 Samples of Success)