The following examples illustrate what I mean. Write a decent quote Too many quotes are put into press releases simply to acknowledge the presence of a CEO, partner, sponsor, client, etc. This enables you to present the most important information first. It will make your release easy for journalists and editors to navigate and increase your chances of hearing back from them.
Unambiguous headline As with every piece of copy be it an email, article, newsletter or blog post, the success of your press release depends at least in part a big part on its headline. Check out our press release pricing here.
Follow-up by Phone or Email. It is an official statement, that whilst can be valuable to your content marketing strategyhas no intention of selling. Learn what a good press release looks like and how to write one with JuliaEMcCoy's step press release writing guide.
Everyone has constraints.
Keep the Adjectives to a Minimum.