One primary challenge is determining how much structural flexibility the company will incorporate so that they can continue to dominate the industry against all rivals.
Implementation Outline Phase 1: Marketing department will conduct a detailed assessment to determine supply and demand, gauge the reaction of health clubs and the public at large, conduct polls and focus groups to further develop specific objectives, and create an initial marketing campaign.
If CEO, Jim Skinner, has anything to say about it, he will continue his life-long career at the company, while continuing to surpass speculative criticism and suggested limits. Not only will their pubic image be improved, but the image of their customers will improve to be the sleek, hard bodied McHotties that frequent fitness centers.
Fresh ideas are encouraged from all levels, suppliers to franchisees. This proposal offers the unique qualities of high reward, distinguished factors from industry rivals, enhanced public image as health conscious, and allows McDonald's to invoke transformational change both within the industry and with the public at large.
Even though the McLean failed in earlier years, the salads and grilled chicken items remain as staples, and environmentalism plays a growing role in company policy. Marketing must ensure that the press is made aware of activities and coordinate a nationwide onslaught of commercials, interviews, and news buzz.
The McDonald's business model must embrace innovation, while maintaining their unique and well-established brand, to increase market share and continue to out produce its competitors.
Timing and Cost of Recommended Actions Since McDonald's currently has a very large amount of capital, they are financially able to invest in operational strategies aimed at increasing market share and increasing their superiority within the fast-food industry.
McDonald's embraces an operations strategy of extreme uniformity across all locations.
The regional directors will work collectively to ensure that McFit establishments open in timely fashions surrounding the nationwide introduction. In response to these potential risks, how can anyone possibly blame McDonald's for attempting to invest capital in programs promoting good health?
Lastly, this proposal is simply a good thing to do, regardless of risks.